What a product person is, and what they are not

A product person [1] is… The Digital, Data and Technology Profession role description for a Product Manager is: A product manager is responsible for the quality of their products. They use their knowledge of user needs and business goals to frame problems and set priorities for their delivery teams. Product managers: form the vision for their product and engage their teams and stakeholders in the …

people chatting at party

What does a product person do?

If you’ve ever worked as a product person [1] then you’ll have had the experience of a family member, or someone at a party, asking you what you do. Unless you’re more articulate than me, there will be some awkwardness whilst your mouth opens and closes and you try and fail to explain what you do. Sometimes this will be followed by your audience saying …

lighthouse

I ♥ the service standard

In twenty or thirty years time, when much will have changed, what will we remember of digital government in the twenty tens? I suspect it will consist mainly of the government service standard. At this point, I should make an honest declaration of interest. I’ve sat on both sides of the assessment table at each lifecycle phase, and I’ve worked to introduce the standard into …

butterfly

What is “digital transformation”?

The best definition I’ve seen is in the recent (and recommended) “Digital Transformation at Scale” book, which says: A successful digital transformation makes it possible not only to deliver products and services that are simpler, cheaper and better, but for the organisation as a whole to operate effectively in the online era.” I like this definition because it makes two clear distinctions: It doesn’t say …